Branded Homes — Analogue furnishes whole rooms, told as one house in Cairo over one day
Branded Homes
Whole rooms, made to a brief.
A room is a sequence of hours, and every hour has its objects. Analogue furnishes the whole of it: the table and what is on it, the scent in the corridor, the piece at the door, the sheets at the end of the night. One studio, one hand, from first light to last.
We make for hotels, for clubs that are not open to everyone, for shops and for private houses, at the scale of the room rather than the shelf. What we do not have, we make; what we make, we make in Cairo.
The practice
Hotels & Hospitality
Commissioned objects and lobby pieces, made to the scale of the room.
Private Members Clubs
Editioned work for interiors that are not open to everyone.
Retail & Bespoke
One-off commissions, gifting editions, and pieces made to a brief.
Private Homes
A house furnished the way this page reads: by the hour.
One house in Cairo
A single day, first light to last.
Follow the hours down.
Light comes through the stone before it comes through the window.
Alabaster, cut thin enough to glow. Three shapes, each a nest of three sizes, set out for the middle of the table while the house is still asleep.
The morning wants to see through things.
A double wall keeps the espresso hot and the hand cool. A dome keeps the pastry to itself. A tray carries the whole arrangement out to wherever the sun has arrived.
Steel spun on a lathe, clay thrown on a wheel. The same profile, twice.
Meteorite is stainless steel, polished to a mirror or blackened until it keeps no reflection. Iteru is stoneware in a black glaze, matte where the metal shines. Drawn for one table, and set on it together.
At four the sun comes in low, and copper is the only thing in the room that answers it.
Copper takes the seal deeper than any other metal in the range, and it does not stay the colour it arrived in. Brass is the smallest house: a hammer for chocolate, a holder for incense, napkin rings named after a stone circle in the Western Desert.
Nahar is the day. Leil is the night. The house changes its scent when it changes its light.
Leil is spice, earth and a warmth that turns sweet, made for the hours after the lamps go on. SIN is for going out into them.
For three thousand years a hippopotamus stood at the door of Egyptian houses to keep the night out. She still does.
Taweret watched over the household and everyone asleep in it. Kyme Toys casts her again: as D’HiPPO, the Defender, in every glaze it is made in, and as herself in basalt, fibre glass and marble. Turn the ring; choose a colour.
Cotton, for the other half of the house.
Flat and fitted sheets, duvet covers and pillowcases in king and super king, plain or finished with a grey piping the length of the hem. A lavender mist for the pillow. That is the day.
The day comes round.
That is one house. Yours has its own hours, its own light and its own door; tell us about them and the studio draws the day for it.